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润滑油行业大事每周聚焦(3月•第5周)

2019-04-01    中国润滑油信息网  

  新品发布

  New product release




 

  3月25日,壳牌在成都发布旗下劲霸K6 15W-40、K8 10W-40、K10 10W-40三款CK-4新品,Low-SAP配方符合欧六、国六标准,同时现场展示“10万公里的路试拆机”。CK-4系列是壳牌在重负荷柴油机润滑油领域迄今最大的投资,包括参与历时5年的API CK-4标准制定,9000 次润滑油实验和6400 万千米的实际试验里程。

  On March 25th, Shell released three new CK-4 products, including Rimula K6 15W-40, K8 10W-40 and K10 10W-40 in Chengdu. The Low-SAP formula meets Euro 6 and China VI standards, and meanwhile, the “100,000-Kilometer road test and disassembly” is displayed on site. CK-4 series are Shell's largest investment in the field of heavy-duty diesel engine lubricants up to now, including the participation in API CK-4 standard formulation taking 5 years, 9000 lubricant tests and the actual test mileage of 64 million kilometers.

  3月25日,BP润滑油在南京发布四款新品,将经由“新康众”渠道发售。新品包括BP威士高7000超高性能全合成发动机油、威士高3000超高性能全合成发动机油、威士高2000合成技术发动机油,和BP超级护卫高性能发动机油。“新康众”由天猫汽车联合康众汽配、汽车超人成立,去年11月与嘉实多签署战略合作备忘录。

  On March 25th, BP Lubricants released four new products in Nanjing, which will be sold through “newcarzone” channel. New products include BP Visco 7000 ultra-high performance fully synthetic engine oil, Visco 3000 ultra-high performance fully synthetic engine oil, Visco 2000 synthetic engine oil, and BP Super V high performance engine oil. “Newcarzone” was established by Tmall Car in conjunction with Carzone Auto Parts and QCCR, and it signed a strategic cooperation memorandum with Castrol in November last year.

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  力士发布LNG/CNG(液化天然气/压缩天然气)专用发动机油ST标准版,提升综合润滑性能,推荐换油周期2万公里。

  Hercules releases the ST standard version of LNG/CNG (liquefied natural gas/compressed natural gas) special engine oil to improve the comprehensive lubrication performance and the recommended oil change period is 20,000 kilometers.

  品牌动态

  Brand Dynamics

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  3月6日,道达尔“快驰”电动/混动车型油液获得《亚洲燃料及润滑油》杂志颁发的“亚洲燃料及润滑油2019年度产品”奖项。获奖油液为电动及混动车辆开发,包括Total Quartz快驰电池油液、混动自动变速箱油液和混动自动机械式变速箱油液。

  On March 6th, Total “Quartz” electric/hybrid model oil won the award of “Asian Fuels and Lubricants for 2019” issued by Asia Fuels and Lubricants magazine. The award-winning oil is developed for electric and hybrid vehicles, including Total Quartz battery oil, hybrid automatic transmission fluid and hybrid automatic mechanical transmission fluid.

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  3月12日,路博润在上海举办第四届售后暨品牌燃油峰会,推出两款汽油添加剂新品,“一箱净”燃油系统清洁剂PowerZol®ZG1130,以及汽油直喷发动机进气阀气相清洁剂PowerZol®ZG5000,同时分享直喷发动机时代的燃油添加剂趋势和最新技术。

  On March 12th, Lubrizol held the 4th Aftermarket and Brand Fuel Summit in Shanghai, launching two new gasoline additive products, including the “One-box Cleaner” fuel system cleaner PowerZol® ZG1130 and the intake valve gas phase cleaner PowerZol® ZG5000 of gasoline direct injection engine, while sharing the trend and latest technology of fuel additives in the era of direct injection engines.

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  3月20日,零公里钢铁侠CJ-4油品通过奔驰228.5标准认证,证书编号RD/PDI-F-101658,符合长换油周期认证规格。

  On March 20th, Zero Mileage IRON HERO CJ-4 oil product passed the Mercedes-Benz 228.5 standard certification with certificate number as RD/PDI-F-101658, complying with certification specifications for long oil change period.

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  3月22日,统一在中华全国总工会支持的“第四届诊断师大赛”总决赛评选环节上,获得主办方颁发的“中国汽车诊断师最喜爱品牌”,得到包括赛事冠亚军在内的60余位精英诊断师的实名推荐。此外,统一在现场与赛事承办方之一“安莱(北京)汽车技术研究院”举行战略签约,系列“精养设备”将通过安莱销售终端进一步推广。安莱是国内首个独立后市场技术研究院,目前拥有自营、联盟和产品销售终端20000余家。

  On March 22nd, Monarch won the “Chinese Automobile Diagnostician’ Favorite Brand” issued by the organizer at the final selection of “The 4th Diagnostics Contest” supported by All China Federation of Trade Unions, and achieved the real-name recommendations of more than 60 elite diagnosticians including the championship and runner-up of the competition. In addition, Monarch hold a strategic signing with one of the event organizers “Anlai (Beijing) Automobile Research Institute” and series of “Intensive Equipment” will be further promoted through Anlai sales terminal. Anlai is the first independent post-market technology research institute in China, and currently has more than 20,000 self-operated, alliance and product sales terminals.

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  3月22日,加拿大石油润滑剂公司在上海举办品牌战略升级发布会暨2019年中国区经销商大会,HollyFrontier集团总裁Mark A. Plake、加拿大石油欧洲及亚洲区总裁Martin Wright、加拿大石油中国区总裁吕承光先生出席;加拿大驻上海领事馆总领事Weldon Epp,加拿大全球合作伙伴、英超豪门利物浦麾下传奇门将Bruce Grobelaar(布鲁斯·格罗贝拉)与会。会议聚焦公司全新品牌战略和加拿大石油“速弘”系列新包装上线,同时为在华经销商提供更好的支持。

  On March 22nd, Petro-Canada Lubricants held the brand strategy upgrade conference and 2019 China Dealers Conference in Shanghai, and Mark A. Plake, President of HollyFrontier Group, Martin Wright, President of Petro-Canada in Europe and Asia, and Mr. Lu Chengguang, President of Petro-Canada in China attended the conference; Weldon Epp, Consul General of the Canadian Consulate in Shanghai, and Bruce Grobelaar, the legendary goalkeeper under Canada's global partner, Premier League Liverpool attended the conference. The conference focused on the company's new brand strategy and the launching of new packaging for Petro-Canada “Supreme” series, while providing better support for dealers in China.

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  3月25日,BP集团新任董事长龙海歌(Helge Lund)参加北京“2019中国发展高层论坛”,表示BP计划未来五年在全中国新增1000座加油站,并在天津新建一座高效节能的润滑油调配厂,助推中国低碳进程。

  On March 25th, Helge Lund, the new chairman of BP Group, participated in the “2019 China Development Top Forum” in Beijing, saying that BP plans to add 1,000 gas stations in China in the next five years and build a new efficient and energy-saving lubricant blending plant in Tianjin to promote China's low carbon process.

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  3月26日,统一石化CEO李嘉参加广州“2019汽车服务世界大会春季峰会”,现场发表《润滑油价值链重塑的创新与实践》主题演讲,阐述统一重塑润滑油价值链的品牌经验。

  On March 26th, Li Jia, CEO of Monarch, attended the “2019 World Automobile Service Conference Spring Summit” in Guangzhou, and delivered a keynote speech on Innovation and Practice of Lubricant Value Chain Remodeling on the site, expounding the brand experience of remodeling lubricant value chain.

  3月29日,第十三届中国(沈阳)国际润滑油、脂、养护用品及技术设备展览会在国家装备制造业基地重镇沈阳国际展览中心举行。

  On March 29th, the 13th China (Shenyang) International Lubricant, Grease, Maintenance Supplies and Technology Equipment Exhibition was held at Shenyang International Exhibition Center which is an important national equipment manufacturing base.

  行业观察

  Industry Observation

  3月26日,潍柴动力董事长谭旭光在公司交流会上披露,2021年商用车将全部对外开放,2023年乘用车将全面对外开放,单一力量届时将无法参与全球竞争;国六和未来的国七、欧七使发动机动力总成的成本越来越高,亟需突破规模效应,才有竞争力。

  On March 26, Tan Xuguang, chairman of Weichai Power, disclosed at the company exchange meeting that commercial vehicles will be fully open to the public in 2021, passenger vehicles will be fully open to the outside world in 2023, and single force may not be able to participate in global competition at that time; China VI and the future China VII standards as well as the Euro 7 standards will make the cost of engine power higher and higher, so it is necessary to break through scale effect to be competitive.

  作为汽车后市场的增长新亮点,千亿级别的汽车延保服务正在成为产业链上各大主体竞相发力的又一战场。有调查数据显示,我国新车延保业务渗透率平均不足10%,而欧美汽车延保渗透率在50%以上。近期,统一推出汽车全车延保服务,主攻多车型、多部件、全赔付、不限时间里程等低门槛宽松条件,抢占汽车延保服务行业。

  As a new growth highlight in automobile aftermarket, the hundred billion-level auto extended warranty service is becoming another battleground for major players to compete in the industrial chain. Survey data shows that the penetration rate of China's new auto extended warranty business is less than 10% on average, while the penetration rate of auto extended warranty in Europe and America is over 50%. Recently, Monarch has launched a full vehicle extended warranty service, focusing on low-barrier and easy conditions such as multiple models, multiple components, full compensation, unlimited time and mileage, to occupy the market of auto extended warranty service industry.
 

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