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itors.................................................................... 44
3. The threat of substitute products............................................................................. 44
4. Bargaining power of up and down stream............................................................... 45
Section 2 The international competition analysis......................................................... 45
1. Production factors.................................................................................................... 45
2. The situation of demands and supplies.................................................................... 47
3. The effect of the government.................................................................................. 48
Chapter Ⅴ Analysis on the main products of lubricating oil.............. 50
Section 1 Analysis on the market of automotive lubricating oils................................... 50
1. The low-grade lubricating oil’s market is not optimistic.......................................... 50
2. The development trend of worldwide automotive lubricating oil........................... 50
3. 2007 Edition Automotive Lubricating Oil revised standard has been promoted in China. 53
5. 2007 China Automobiles Sales data and trend prediction....................................... 55
Chapter Ⅵ The industry evolution and forecast in 2008........................ 57
Section 1 Evolutive situation expectation...................................................................... 57
1. Macroeconomic situation expectation...................................................................... 57
2. Policy trends and impact.......................................................................................... 61
3. The international industry trend forecast................................................................. 63
Section 2 Industry development forecast....................................................................... 66
1. The prospect of lubricating oil market in 2007-2008............................................... 66
2. The product development trends............................................................................. 68
3. New competitive trends in lubricating oil industry.................................................. 71
Chapter Ⅶ Advantage of the industry enterprises................................... 73
Section 1 Shell lubricants............................................................................................. 73
1.Profile........................................................................................................................ 73
2.Shell’s development in China.................................................................................... 74
3.Analysis of Production Operations and Financial Statue......................................... 78
4.The Analysis of Competitive Advantage and Development Strategic..................... 81
Section 2 BP Lubricating Oil....................................................................................... 86
1.Profile........................................................................................................................ 86
2.Development in China.............................................................................................. 87
3.Analysis of Production Operations and Financial Statue......................................... 89
4.The Analysis of Competitive Advantage and Development Strategic..................... 91
Section 3 Mobile Lubricating Oil................................................................................. 96
1.Profile........................................................................................................................ 96
2.Analysis of Production Operations and Financial Statue......................................... 97
3.The Analysis of Competitive Advantage and Development Strategy.................... 100
Section 4 Great Wall Lubricating Oil......................................................................... 106
1. Profile..................................................................................................................... 106
2. Analysis of Production Operations and Financial Statue...................................... 107
3. Development prospect........................................................................................... 109
Section 5 Kunlun lubricating oil................................................................................. 109
1. Profile......................................
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